About Us
THE BRAND
Inspired by our Singapore heritage, travels and different cultures across the globe, The Crimson Atelier is about crafting beautiful lifestyle pieces for different personalities.
Take home a slice of Singapore with products that celebrate its vivid colours, history, diversity and landscape.
Our collections are designed in-house, with emphasis on craftsmanship and are produced in ethically sourced factories using quality materials.
The Crimson Atelier is now stocked at retailers all around the island, including at well-known tourist spots such as Sentosa, Singapore Flyer, Orchard Rd, Haji Lane and Joo Chiat.
THE FOUNDER
After more than 10 years of corporate experience in tech and financial industries, Aretha employs her skills to realise the vision of the brand. With her background in marketing and her love for design, she marries the two to create lifestyle products that tourists and locals can enjoy.
A time where all of this started. A small dream - dreamt up within a sofa, brimming with ideas and with the endless possibilities of what she could do.
“While shopping for Singapore gifts for friends based overseas, I realised a gap in the market. I started this brand creating products that depicted Singapore in the way I loved, and would be proud to use myself. What makes me happiest is hearing how much joy they bring to people such as a bucket hat as a summer accessory or a bag that is used to liven up their daily errands.”
SUSTAINABILITY
Our love of the natural world drives our business. We believe that small actions collectively have a big impact.
We only use high quality materials, such as Global Organic Textile Standard (GOTS) and Oeko-Tex certified, 100% organic cotton fabrics. This means that they are free from harmful chemicals or dyes, and have been responsibly produced in accordance to globally recognised standards.
We have been working towards using recyclable and biodegradable packaging where possible and are dedicated to improving the sustainability of our business as we grow.